Rogue employees, scheduled tweets, hacked accounts, news hacking on tragic events, racially insensitivity, and hijacked hashtags… it’s been another exciting year for social media mistakes. The companies that suffered through these PR disasters were both large and small… but it’s important to add that every social media mistake is recoverable. I really don’t know of any particular incident that had lasting impact on the company so corporate marketers, although embarrassed, should not fear lasting repercussions.
When I spoke in San Diego on Social Media Trolls, Crisis and Blunders, the most important aspect of the entire speech was the unnecessary fear that’s perpetuated through social media whenever a company slips up. The half-life of a social media meltdown is directly related to how quickly the next company slips up. And that’s happening every few minutes now. All the buzz this week is the post on Amy’s Baking Company in Scottsdale, Az.