Analytics Campaign Tracking
Martech Zone articles tagged analytics campaign tracking:
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Analytics & Testing
Campaignalyzer: Consistently Tag, Track, Execute, and Analyze your Analytics Campaigns
While we have a nice little UTM campaign builder on Martech Zone, it doesn’t offer the ability to store and consistently build your campaign URLs. Effectively managing and tracking your analytics campaigns can differentiate success and confusion. CampaignAlyzer is a versatile tagging solution designed to empower marketers and businesses with essential features. Let’s dive into how CampaignAlyzer can help you…
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Search Marketing
Bob Prosen Launches Small Business Accelerator
A few years ago, I read and thoroughly enjoyed Kiss Theory Goodbye, a book from Bob Prosen that provides sound advice for businesses. Bob’s business leadership and management training programs have dramatically increased performance and profitability and changed the culture at Sabre, Hitachi, Sprint, AT&T and hundreds of small businesses across the nation. Bob’s consulting and training are now in…