Analyzing Customer Data

Martech Zone articles tagged analyzing customer data:

  • Analytics & Testingcustomer journey maps how to guide your leads to customers header

    How to Map Your Customer Journeys

    A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents your customers’ touch points online and offline and…

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