Agencies: Quit Wasting Your Powered By Links

Agencies and designers are typically diligent at adding their powered by to the footer of the sites and applications they build, but I’m surprised at how many don’t utilize that opportunity to gain some search engine ranking. When I explain search engine optimization and ranking to folks, I typically explain it this way: On-page Keyword Optimization – using keywords effectively on your page will provide a clear message to search engines on the terms you

What Search Engines Read…

Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page. This is regardless of whether it’s a typical marketing brochure website, a blog, or any