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  • Search MarketingSeobility SEO Checker

    Seobility: Analyze Your Web Page’s Search Engine Optimization With This Simple SEO Checker

    As someone who works to assist our clients with their search engine optimization (SEO) as well as runs a marketing technology publication, you can only imagine how many organic search engine platforms that I’ve experimented with and purchased subscriptions for over the years. In all honesty, I’m growing quite frustrated with the bells and whistles that every SEO platform continues…

  • Search MarketingGoogle Ranking Factors for Organic Search - On-page and Off-page

    What Are The Top Organic Ranking Factors For Google in 2023?

    Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made primarily for search engine traffic. Unfortunately, many businesses aren’t aware of the continued updates and are hiring SEO professionals that…

  • Search MarketingGoogle Authorship Discontinued, rel="author"

    Google Authorship Was Discontinued, But rel=”author” Doesn’t Hurt

    Google Authorship was a feature that allowed Google to identify the author of a piece of content and display their name and profile photo alongside the content in search engine result pages (SERPs). It also was included as a direct ranking factor for content. Authorship was designated by adding rel=”author” markup to the content, which linked it to the author’s…

  • Search MarketingFooter Powered by Backlink

    Agencies: Quit Wasting Your Clients’ Footer Powered By Links

    Agencies and designers are typically diligent at adding their powered by to the footer of the sites and applications they build. Still, I’m surprised at how many don’t utilize that opportunity to gain some search engine ranking. When I explain search engine optimization and ranking to folks, I typically explain it this way: On-page Keyword Optimization – using keywords effectively…

  • Social Media & Influencer MarketingWeb 2.0 for Business Presentation

    Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution

    As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses. Here’s a glimpse into my presentation, highlighting the transformative power of Web 2.0 in the business landscape. My journey with…

  • Search Marketing
    Depositphotos 20583963 m

    What Search Engines Read…

    Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page.…

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