Martech Zone articles tagged AOL:

  • Search MarketingWhat is SEO? Search Engine Optimization

    What is SEO? Search Engine Optimization In 2023

    One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…

  • Email Marketing & AutomationHistory of Email Design

    The History of Email and Email Design

    years ago, on October 29, 1971, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet) and invented email. It was a pretty big deal because, up until that point, messages could only be sent and read on the same computer. This separated a user and a destination by the @ symbol. The first email…

  • Email Marketing & AutomationEmail: What is IP Warming?

    What is IP Warming?

    If your company is sending hundreds of thousands of emails per delivery, you can run into some significant issues with internet service providers routing all of your emails into the junk folder. ESPs often guarantee that they send an email and often talk about their high delivery rates, but that actually includes delivering an email into a junk folder. In…

  • Mobile and Tablet Marketingsocial media developers

    ATTN: Social Media Application Developers

    Twitter. Facebook. LinkedIn. My blog. My company. Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I’m on Flickr. Delicious. Technorati. Ning. Before that there was MySpace. And AOL. Back in the day, I even had a Prodigy account. So here’s my question, since I’m absolutely…

  • Email Marketing & Automationaol

    Whitelisting Your Email with AOL

    Perhaps because it’s still one of the largest ISP and most finicky about emails, AOL really does have a fantastic Postmaster service online. I had to contact them when a client reported that they were having issues with email getting through to AOL email addresses. Sure enough, we found out that the IP addresses of our application were being blocked.…

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