What is Search Engine Optimization (SEO) In 2022?

One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on algorithms over search engine users. I’ll touch base on that later in the article. What

What is IP Warming?

If your company is sending hundreds of thousands of emails per delivery, you can run into some significant issues with internet service providers routing all of your emails into the junk folder. ESPs often guarantee that they send an email and often talk about their high delivery rates, but that actually includes delivering an email into a junk folder. In order to actually see your inbox deliverability, you have to utilize a third-party platform like

The History of Email and Email Design

44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed colleague Jerry Burchfiel, the response was: Don’t tell anyone! This isn’t what we’re supposed to be working

The 2013 SoDA Report – Volume 2

The first edition of the 2013 SoDA report is now approaching almost 150,000 views and downloads! The second installment of the publication is now ready for viewing. This edition includes an impressive combination of thought leadership pieces, insightful interviews and truly inventive work created for top brands such as Nike, Burberry, Adobe, Whole Foods, KLM and Google. Contributors include notable guest authors from blue-chip brands, consultancies and innovative start-ups, as well as luminaries from SoDA

List Your Business with Bing Business Portal

Since Google owns much of the search market, we tend to focus on them quite a bit. However, Bing has been slowly capturing market share and has come out with some pretty unique apps – including Android and iPad. Some of the features of those applications and the Bing site itself have been so nice that we’ve watched Google borrow and enhance their own search engine in a similar fashion. Bing’s mapping is quite nice