Apis

Martech Zone articles tagged apis:

  • Search MarketingFoursquare Location Intelligence, Geospatial Data, and Local Business Visibility

    Foursquare: How To Leverage Location Intelligence For Your Local Business or Enterprise

    Foursquare has transformed from a location-based social network to a comprehensive platform offering robust solutions for businesses to enhance their visibility and leverage location intelligence. Foursquare provides a dual pathway for businesses to maximize their potential through enhanced visibility and sophisticated location intelligence. Whether you’re a local business aiming to attract more customers or an enterprise looking to refine your…

  • Sales and Marketing TrainingBuild Or Buy Your Next Marketing Platform

    10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)

    Recently, I wrote an article advising companies not to host their videos on their infrastructure. There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires an audience, and many video hosting platforms provide a solution AND the audience. In fact, YouTube is the second most searched…

  • Analytics & Testingmashape

    Mashape Connects Developers and APIs

    For the longest time, my goto for finding APIs was Programmable Web – but that may have changed after perusing Mashape. Mashape isn’t simple a searchable directory of APIs, it actually integrates the API directly into their repository. This enables you to sign up, find and test an API without any difficulty at all. Here’s their list of benefits and…

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