App Tracking Transparency

Martech Zone articles tagged app tracking transparency:

  • Mobile and Tablet MarketingArity Private Marketplace for Mobile Applications

    Unlocking Precision and Insight: The Benefits of Private Marketplaces

    Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…

  • Advertising TechnologyTadpull Ecommerce Data Pond

    Tadpull: The E-commerce Data Pond Walkthrough

    The world of eCommerce is packed to the brim with data of all different types that stem from numerous sources. This makes navigating, consolidating, and interpreting the data more and more difficult as the data multiplies and your business grows.  Having access to critical customer, inventory, and campaign data become necessary for further expansion and helps leaders make insightful, calculated…

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