OwnBackup: Disaster Recovery, Sandbox Seeding, And Data Archival for Salesforce

Years ago, I had migrated my marketing automation to a fairly well-known and widely adopted platform (not Salesforce). My team designed and developed a few nurturing campaigns and we were really starting to drive some great lead traffic… until disaster struck. The platform was doing a major upgrade and accidentally wiped out a number of customers’ data, including ours. While the company had a service level agreement (SLA) that guaranteed uptime, it had no backup

Loop & Tie: B2B Outreach Gifting Is Now A Salesforce App In The AppExchange Marketplace

A lesson that I continue to teach people in B2B marketing is that buying is still personal, even when working with large organizations. Decision-makers are concerned with their careers, their stress levels, their work volume, and even their day-to-day enjoyment of their job. As a B2B service or product provider, the experience of working with your organization will often outweigh the actual deliverables. When I first started my business, I was aghast at this. I

Using Automated Testing to Improve the Salesforce Experience

Staying ahead of the rapid changes and iterations in a large-scale enterprise platform, such as Salesforce, can be challenging. But Salesforce and AccelQ are working together to meet that challenge. Using AccelQ’s agile quality management platform, which is tightly integrated with Salesforce, significantly accelerates and improves the quality of an organization’s Salesforce releases. AccelQ is a collaborative platform companies can use to automate, manage, execute, and track Salesforce testing. AccelQ is the only continuous test

Video Chat Is Going Mainstream For Corporate Websites and Ecommerce Platforms

Salesforce has published a detailed article and infographic on the impact and best practices of video chat for customer service. This customer service channel combines the convenience of live chat and a phone call with the personal touch of video. With plentiful bandwidth, 5G speeds around the corner, and significant enhancements in video communication technologies, there’s no doubt that video chat is going to grow in impact. Gartner estimates that more than 100 of the

Integrate Google Adwords and Salesforce with Bizible Analytics

Bizible allows you to analyze the performance of your Adwords based on conversions rather than clicks, allowing you to work uniquely with Salesforce to measure performance based on campaign, ad group, ad content, and keyword level. Since Bizible works with current campaign tracking in Google Analytics, you can easily track multi-channel across search, social, paid, email and other campaigns. Key Features listed on the Bizible site AdWords ROI – lets you drill deep on AdWords