Appinions: The Who, What and Which of Influence Marketing

Some marketing technology platforms age like fine wine as they continue to unwind the issues that plague marketers. Appinions appears to be one of those platforms. When we did a post a few years ago, it was a nice little platform that provided influence by topic and person – very useful at the time. Years later and it’s a comprehensive marketing platform that can help to develop content strategies for corporations to attain authority in

25 Awesome Social Media Tools

It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics