Apple Ibeacon

Martech Zone articles tagged apple ibeacon:

  • Mobile and Tablet MarketingBeacon Technology and Retail & Venue Proximity Marketing

    How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?

    Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. The goal of beacon marketing is to provide a personalized and contextualized experience to customers, increase engagement, and drive sales. It’s important to note that the technology of beacons is different from geofencing. Beacons are not…

  • Ecommerce and Retailbeaconstream

    5 Ways Proximity-Based Marketing will Impact Consumer Purchasing

    iBeacon technology is the latest booming trend in mobile and proximity-based marketing. The technology connects businesses with nearby customers through Bluetooth low-energy transmitters (beacons), sending coupons, product demos, promotions, videos or information directly to their mobile device. iBeacon is the latest technology from Apple, and this year at the annual World Wide Developer’s conference, iBeacon technology was a main topic…

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