Apple Mail
Martech Zone articles tagged apple mail:
-
Email Marketing & Automation
Email Safe Fonts and HTML Email Font Best Practices
You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that…
-
Email Marketing & Automation
Inbox Overload: 10 Key Email Reading Behavior and Trends For 2023
If there’s one area in which I hope AI makes a dramatic impact, consumers and business people can better prioritize, filter, and respond to emails efficiently. The modern-day inbox isn’t any more intelligent than two decades ago, and it’s quite disconcerting given that email is the primary channel of virtually any personal, professional, and promotional communication. My inbox is such…
-
Email Marketing & Automation
How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making location tracking far more generic. While the introduction of MPP may seem revolutionary and even radical to some, other major…
-
Marketing Tools
MailButler: Finally, An Assistant for Apple Mail that Rocks!
As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 emails every day. And that’s not including subscriptions to newsletters that I love. My inbox is out of control and…
-
Content Marketing
10 Essentials Elements for Efficient Content Production
Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and…