Reading Time: 5 minutes If you’ve gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks are a fantastic way for companies to position their authority in their space and a
Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
Reading Time: 2 minutes While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers (IDFA) changes. And with Apple also being accused in the recent 449-page report from the US House of Representatives of abusing its respective monopoly power, Tim Cook must be weighing his next steps very carefully. Could Apple’s tightening grip on advertisers make it the
How To Optimize Your Business, Site, and App for Apple Search
Reading Time: 4 minutes The news of Apple ramping up its search engine efforts is exciting news in my opinion. I was always hoping that Microsoft could compete with Google… and was disappointed that Bing never really attained a significant competitive edge. With their own hardware and embedded browser, you’d think they could grab more market share. I’m not sure why they haven’t but Google absolutely dominates the market with 92.27% market share… and Bing has a mere 2.83%.
SkAdNetwork? Privacy Sandbox? I stand with MD5s
Reading Time: 3 minutes Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s now been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an industry need to use this time effectively to find a new gold standard for
My Updated Home Office for Video Recording and Podcasting
Reading Time: 3 minutes When I moved into my home office a few years ago, I had a lot of work that I needed to do to make it a comfortable space. I wanted to set it up for both video recording and podcasting but also make it a comfortable space where I enjoy spending long hours. It’s almost there, so I wanted do share some of the investments I made as well as why. Here’s a breakdown of