This is one of the most popular posts on Martech Zone as businesses and individuals are deploying video content strategies to build authority online and drive leads to their business. While iMovie may be one of the most popular platforms for editing videos because of its ease of use, it’s not one of the most robust video editing platforms. And, we all know that recording audio from a laptop camera or webcam is an awful
How to Design, Write, and Publish Your Ebook Using Google Docs
If you’ve gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks are a fantastic way for companies to position their authority in their space and a
Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers (IDFA) changes. And with Apple also being accused in the recent 449-page report from the US House of Representatives of abusing its respective monopoly power, Tim Cook must be weighing his next steps very carefully. Could Apple’s tightening grip on advertisers make it the
How To Optimize Your Business, Site, and App for Apple Search
The news of Apple ramping up its search engine efforts is exciting news in my opinion. I was always hoping that Microsoft could compete with Google… and was disappointed that Bing never really attained a significant competitive edge. With their own hardware and embedded browser, you’d think they could grab more market share. I’m not sure why they haven’t but Google absolutely dominates the market with 92.27% market share… and Bing has a mere 2.83%.
SkAdNetwork? Privacy Sandbox? I stand with MD5s
Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s now been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an industry need to use this time effectively to find a new gold standard for