Application Programming Interface

Martech Zone articles tagged application programming interface:

  • Martech Zone AppsOnline JSON Viewer Tool

    App: Free JSON Viewer To Parse and View Your API’s Output

    There are times when I’m working with JavaScript Object Notation (JSON) getting passed or returned from APIs and I need to troubleshoot how I’m parsing the array that’s returned. However, most of the time it’s difficult because it’s just a single string. That’s when a JSON Viewer comes in very handy so that you can indent the hierarchical data and…

  • Content MarketingHeadless CMS and Ecommerce Reasons

    5 Reasons Companies Are Going Headless

    Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations.  Headless solutions have been rapidly gaining traction among businesses. According to a recent report, 64% of enterprises are now taking a headless approach. Among enterprise organizations not currently…

  • Advertising Technology
    What Is An API?

    What Is An API? And Other Acronyms: REST, SOAP, XML, JSON, WSDL

    When you utilize a browser, your browser makes requests from the client’s server, and the server sends back data that your browser assembles and displays a web page with. But what if you just wanted your server or web page to speak to another server? This would require you to program to an API. What Does API stand for? API…

  • CRM and Data PlatformsmParticle Customer Data Platform

    mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs

    A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP)…

  • Sales and Marketing TrainingAPI Selection Questions

    15 Questions You Should Ask About Their API Before Selecting A Platform

    A good friend and mentor wrote posed a question to me and I’d like to use my responses for this post. His questions were a little more focused on one industry (Email), so I’ve generalized my responses to all APIs. He asked what questions a company should ask a vendor about their API before making a selection. Why Do You…

  • Analytics & Testingmashape

    Mashape Connects Developers and APIs

    For the longest time, my goto for finding APIs was Programmable Web – but that may have changed after perusing Mashape. Mashape isn’t simple a searchable directory of APIs, it actually integrates the API directly into their repository. This enables you to sign up, find and test an API without any difficulty at all. Here’s their list of benefits and…

  • Marketing ToolsSoapUI: Visual API Testing Platform

    SoapUI: The Developer’s Tool for Testing and Visualizing APIs

    Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that’s how we roll). I tend to favor REST APIs because they’re easier to visualize and develop a chunk at a…

  • Content MarketingWhat Does API Stand For

    Managing Your Application Programming Interface

    It’s 2:30AM here in Paris, France… and I can’t sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming interface (API). APIs have become a powerful and necessary feature to any platform so that marketers can integration and automate…

  • Email Marketing & AutomationOpen software and integrations to APIs is growth for SaaS

    Open = Growth

    I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…

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