Application Programming Interface
Martech Zone articles tagged application programming interface:
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Martech Zone Apps
App: Free JSON Viewer To Parse and View Your API’s Output
There are times when I’m working with JavaScript Object Notation (JSON) getting passed or returned from APIs and I need to troubleshoot how I’m parsing the array that’s returned. However, most of the time it’s difficult because it’s just a single string. That’s when a JSON Viewer comes in very handy so that you can indent the hierarchical data and…
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Content Marketing
5 Reasons Companies Are Going Headless
Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations. Headless solutions have been rapidly gaining traction among businesses. According to a recent report, 64% of enterprises are now taking a headless approach. Among enterprise organizations not currently…
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CRM and Data Platforms
mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs
A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP)…
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Analytics & Testing
Mashape Connects Developers and APIs
For the longest time, my goto for finding APIs was Programmable Web – but that may have changed after perusing Mashape. Mashape isn’t simple a searchable directory of APIs, it actually integrates the API directly into their repository. This enables you to sign up, find and test an API without any difficulty at all. Here’s their list of benefits and…
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Marketing Tools
SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that’s how we roll). I tend to favor REST APIs because they’re easier to visualize and develop a chunk at a…
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Content Marketing
Managing Your Application Programming Interface
It’s 2:30AM here in Paris, France… and I can’t sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming interface (API). APIs have become a powerful and necessary feature to any platform so that marketers can integration and automate…
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Email Marketing & Automation
Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…