Business to Business Alternative Marketing

One of the opportunities for Business to Business (B2B) marketers is to capture traffic for people searching for alternatives. People are researching application purchases or they’re unhappy and wish to leave a vendor – using terms like alternative to, or similar to, or applications like to describe their searches. Here’s a great example – a search for alternatives to Wufoo: Formstack took advantage of this search opportunity by building out an outstanding page that describes