How Will You Measure the Mobile Search Algorithm Impact?

We posted about the steps necessary to avoid a dramatic loss of search traffic via mobile search on Google coming a week from now. Our friends at gShift have been closely watching the changes and published a very in-depth post on the expected impact of the algorithm changes. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey of more than 275 digital marketers across a variety of industries including

April 21 is Google’s Mobilegedden! Your Checklist for Mobile SEO

Are we scared? No, not really. I’m afraid that sites that haven’t been optimized for mobile usage were already suffering from poor user interaction and engagement. Now Google is simply catching up by updating the algorithms to reward sites that are optimized for a mobile user with great rankings in mobile searches. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all