Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings. The platform has been recognized as a leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016, providing the following: Seamless ecosystem integration through the Aprimo Integration Framework – Brands can gain better visibility and more seamlessly connect into the marketing ecosystem with the added benefits of Aprimo’s open and flexible integration framework in the cloud. Convergence of Marketing
Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The marketing automation industry has grown from $225 million to over $1.65 billion in the last 5 years The following infographic from Marketing Automation Insider details the evolution of marketing automation software from Unica over a decade ago through $5.5 billion worth of acquisitions that have brought us to the
We’re extremely excited to launch a new initiative alongside the Marketing Technology Newsletter and the Marketing Technology Radio Show… we’re also launching a Marketing Technology Video series! Hosted and produced by 12 Stars Media, the series will introduce you to leading marketing technology companies and the people behind the products and services! The first in our series is Aprimo, a marketing automation company with a highly sophisticated toolset for marketers. Here in Indianapolis, we’ve got
This year, we’re seeing some amazing advancements in user interfaces for marketers. Last year I met with the leadership team at Aprimo after speaking with Haresh Gangwani, the VP of Product Strategy. The company had recently shifted gears and began offering a Software as a Service “Studio” version. I was also introduced and met with their CEO Bill Godfrey at length. It was an incredible conversation about the Marketing Revolution… and I unfortunately did a
We have a client who has a special that is only good until Christmas and the setting for the days until expiration is in a field saved in the database. I needed to write a cron job (scheduled job) that updates the field for each of their restaurants on a nightly basis. I had never scripted any cron jobs before – thanks to my colleague, Tim, at Imavex for leading me in the right direction.