The 13 Most Popular B2B Content Marketing Tactics

This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is social media, articles on your website, newsletters, blogs, in-person events, case studies, videos, articles on