Eyequant: Heatmapping on the Fly

EyeQuant is a predictive eye-tracking model that specifically looks at what users see on a page within the first 3-5 seconds. The idea is simple: within 5 seconds a user should be able to see who you are, what your value proposition is, and what to do next. EyeQuant allows for optimizing the design of a page to ensure this is the case. Here are the free results of our EyeQuant demo… I’m quite happy

The Gap in Marketing Technology?

Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find where there was time or money to be saved. It was a challenging job but I had good leadership and for the decade I worked there, we reduced our operating budget each year. It was an incredibly rewarding job. I was personally responsible for a multi-million dollar budget

You’d probably open this Mail…

Today in my mail I received a blue envelope that had my name and address neatly printed on the front. The reply address was a P.O. Box but it still appeared handwritten. When I flipped the envelope over, it had the Hallmark seal on it. The curiosity got the best of me and I opened it to find a card with the following message: This is handwriting font technology and it’s really hit the direct