Attention Span

Martech Zone articles tagged attention span:

  • Content MarketingAttention Span Shrinking Myth

    Can We Please Kill The Attention Span Myth?

    Marketers and media continue to spread the myth that human attention spans have been reduced over the last 20 years. It's an unfounded opinion that's spread like wild fire... and here's the proof... Myth BUSTED!

  • Content MarketingHow Explainer Videos Increase Inbound Marketing Effectiveness

    5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness

    When we say video has become an essential part of our daily lives, we’re not joking. We watch online videos daily on our computers, phones, and even Smart TVs. According to YouTube, the number of hours people spend watching videos is up 60% yearly! Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! Video…

  • Content Marketing
    video play

    Content Length: Attention Spans Versus Engagement

    Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip…

  • Content Marketingtime attention span infographic

    15 Statistics on How Critical Attention Span is Your Digital Marketing

    I groan a bit when industry experts keep pushing for smaller and smaller snippets, faster and faster content, shorter and shorter videos, quicker and quicker events. It’s troubling because it’s focused on overall behavior and not specific to the behavior of your audience. Of course, if I’m going to buy some printer ink online – I need to find what…

  • Content MarketingDepositphotos 26983473 s

    The Danger isn’t Attention, It’s Context

    We had a fantastic interview with Mark Schaefer on our podcast about his post, How the physics of social media is killing your marketing strategy. Mark provides evidence that every company must be working on providing spectacular content, higher volumes of valuable content and delivering that content where the audience is. Some folks call this snackable content and some nuggets.…

  • Content MarketingDepositphotos 31773979 s

    4 Seconds or Bust

    Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or…

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