Audience
Articles Tagged audience:
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Paid and Organic Search Marketing
6 Platforms to Get Paid for Posting Links
Do you have a website that collects traffic and attracts an audience? Why don’t you turn it into an additional source of income? Share links online and put money in your pocket. It’s an excellent opportunity for content creators or social media enthusiasts. Are you curious about how it works and where to start? Keep reading to explore top platforms…
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Content Marketing
Copywriting: Ten Steps to Writing Compelling Copy for Business, Marketing, and Sales
Crafting high-performing copy is at the heart of modern marketing and sales. To influence potential customers and drive revenue, developing content that resonates personally, prompts action, and sparks long-term loyalty is critical. Below are key elements that stand out as the foundation for creating effective copy. Table of ContentsKnow Your Audience ThoroughlyHighlight Benefits Over FeaturesUse a Clear, Action-Oriented HeadlineTell a…
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Social Media & Influencer Marketing
Social Media Demographics by Platform (US in 2024)
Businesses often invest significant resources into social media marketing, hoping to reach the right audiences and improve sales outcomes. One of the key considerations is demographics: who’s using which platforms, at what frequency, and for what purpose. Understanding social media demographics can shape content creation, platform selection, advertising strategies, and ultimately your ability to drive conversions and achieve a positive…
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Social Media & Influencer Marketing
How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence
The world practically lives online now, with more than 5 billion active users on various social media channels. That’s where businesses also find their consumers, both existing and potential. This obviously gets them flocking to the likes of FaceBook, Instagram, X, et al. What this means for your brand is that there’s stiff competition from all other brands vying for…
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Social Media & Influencer Marketing
Why A Social Media Hire Is Not Entry-Level
Social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, managing social media effectively requires more than just posting content regularly. It demands a deep understanding of each platform’s unique characteristics, algorithms, and best practices. I’ve seen a dramatic increase in companies that have abandoned a robust social media…
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Marketing Books
How and Why To Write a Book
It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…
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Analytics & Testing
How To Track Subdomains In Google Analytics 4 Accounts
By default, Google Analytics 4 (GA4) tracks all subdomains of a domain in your account, even without cross-domain tracking enabled. That’s useful if you want to aggregate all of your company’s activities throughout your subdomains in a single Google Analytics account. Martech Zone, for example, publishes translated versions of our site utilizing subdomains for each language published. Within Google Analytics…
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Social Media & Influencer Marketing
A List of the Most Popular Social Video Sites (Growth, Features, and Strategies)
Social video refers to creating and sharing video content on social media platforms. It encompasses a wide range of video content, including but not limited to: User-Generated Content (UGC): Videos created and shared by regular users rather than professional creators or companies. UGC can include personal vlogs, product reviews, tutorials, and more. Branded Content: Videos businesses or organizations produce to…
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Social Media & Influencer Marketing
Should You Automate Publishing The Same Content Across Your Social Media Profiles?
When the Twitter algorithms were recently open-sourced, one interesting finding was that Twitter profiles that automated their social media publishing weren’t provided the same level of visibility as native posts. I was a bit disappointed with this. I have a personal Twitter profile where I engage personally with other Twitter accounts but Martech Zone’s Twitter account is a place where folks…
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Sales and Marketing Training
Marketing Campaign Checklist: 10 Steps To Plan For Superior Results
As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of…