Marketing Campaign Planning Checklist: 10 Steps To Superior Results

As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of direction – Marketers often do a great job designing a campaign but miss the most

The Inbound Marketing Checklist: 21 Strategies for Growth

As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder of ELIV8 Business Strategies, I recognized them since we’ve shared other work they’ve done. This

If Your Content Team Just Did This, You’d Be Winning

There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the goals, the competition, etc. is resulting in terrible content that lacks the elements necessary to

Crank Up Your Content Marketing by Identifying These 6 Gaps

I had the pleasure of doing a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. You can still register for free, watch the recordings, and download the ebooks and presentations. My specific topic is on a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While quality of content is paramount to our

The Benefits of A Great Content Marketing Strategy

Why do we need content marketing? This is the question that so many people in this industry don’t answer well. Companies must have a robust content strategy because the majority of the purchase-decision making process has shifted, thanks to online media, before the prospect ever reaches for the phone, the mouse, or the front door to our businesses. In order for us to influence the purchase decision, it’s imperative that we ensure our brand is

The Playbook for B2B Online Marketing

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there. Here are 24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing

The Hidden Lessons of Google and Facebook

A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to squeeze more and more visits, incrementally, and I was ranking better and better on broader terms. It was insane. It was