Audio
Articles Tagged audio:
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Content Marketing
10 Methods Introduced In HTML5 That Dramatically Improved User Experience
We’re assisting a SaaS company in optimizing their platform for organic search (SEO)… and when we reviewed the code for their output templates, we immediately noticed that they never incorporated HTML5 methods for their page outputs. HTML5 was a significant leap forward for user experience (UX) in web development. It introduced several new methods and tags that enhanced the capabilities…
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Content Marketing
Murf: A Voice-To-Text Studio With Voices Powered By Artificial Intelligence (AI)
I’ve personally done a few voiceover jobs for other companies and thoroughly enjoyed the work. It’s not easy, though. Annunciation, inflection, tone… all require practice. Not to mention having a great studio to record in for outstanding voice quality. There are additional challenges with getting voiceover work done, too: Talent – It’s not always easy to find the right personality…
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Content Marketing
ProductionCrate: Subscribe To This One-Stop Shop Of HD Royalty-Free Stock Video, Visual Effects, And Plugins
Video production can be a challenging, time-consuming, and expensive process. Even if you have the best equipment and editing software, you still typically need to find high-quality stock video, audio, and video effects to make your videos look and sound their best. ProductionCrate is a subscription-based service that provides filmmakers and video creators access to high-quality stock video, audio, and…
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Artificial Intelligence
Google Bard: A Powerful AI Tool for Marketers, Sales Professionals, and Developers… With One Heck Of A Roadmap!
The other day, I was in a presentation for a large publishing company with whom I frequently write guest articles. One of the topics they covered was a new policy requiring the authors never to utilize artificial intelligence writing (AI) tools in developing their content. This ridiculous policy will surely fail their publication as a whole. While I agree that…
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Artificial Intelligence
Play.ht: Enable Audio AI-Powered Playback Of Your Content With Realistic Voices So Visitors Can Listen
One feature that I wanted to implement for some time on Martech Zone was the ability to listen to the content rather than read it. I find that people are often multi-tasking and may have multiple windows open… working on one thing while listening to a podcast simultaneously. I found a seamless solution that incorporates a beautiful player… Play.ht. If…
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Content Marketing
How To Build A Podcast Website For Free
Having developed, hosted, and published a few successful podcasts, I know how difficult it can be to promote and grow your audience. One critical aspect that I’d encourage every podcaster to do is to incorporate a podcast website into their strategy. There are quite a few benefits: Search Acquisition – can typically find your podcast easier than relying on them…
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Content Marketing
7 Ways the Right DAM Can Optimize Your Brand Performance
When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content. Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…
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Advertising Technology
Why Audio Out-Of-Home (AOOH) Can Help Lead The Transition Away From Third-Party Cookies
We’ve known for a while that the third-party cookie jar won’t stay full for much longer. Those little codes living in our browsers have the power to carry a ton of personal information. They enable marketers to track people’s online behaviors and gain a better understanding of current and potential customers visiting brand websites. They also help marketers — and the…
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Content Marketing
BunnyStudio: Find Professional Voice-Over Talent and Execute Your Audio Project Quickly and Easily
I’m not sure why anyone would turn on their laptop microphone and do a terrible job narrating a professional video or audio track for their business. Adding a professional voice and soundtrack is inexpensive, simple and the talent out there is amazing. BunnyStudio While you may be tempted to go look up a contractor on any number of directories, BunnyStudio…
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Analytics & Testing
Casted: The Audio Content Marketing Solution for Enterprise Brands
Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables…