Augmented Reality

Martech Zone articles tagged augmented reality:

  • Content MarketingB2B Brand and Content Marketing Strategies Infographic

    How B2B Marketers Should Step Up Their Brand and Content Marketing Strategies in 2024

    As B2B marketers, navigating the ever-evolving buyer journey has become increasingly complex. This changing landscape demands a multidimensional approach where brand strategy and demand generation go hand in hand. The statistics are compelling: 80% of B2B buyers now prefer remote human interactions or digital self-service. This means your digital footprint can no longer be an afterthought—it must be the cornerstone…

  • Advertising TechnologyAdTech Predictions (Advertising Technology)

    2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?

    2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve seen how trends emerged and died out, the power struggle between open web publishers and walled gardens, the incredible growth…

  • Ecommerce and RetailShopify AR for Ecommerce - Augmented Reality

    Shopify AR: Implement Augmented Reality In Your Online Stores Without Breaking The Bank

    Creating an engaging and immersive online shopping experience has become crucial to e-commerce success. Shopify is pioneering this transformation with its innovative augmented reality (AR) feature, Shopify AR. This technology redefines how customers interact with products online in 3D and addresses the significant challenge many e-commerce stores face in deploying AR solutions. Shopify AR Shopify AR empowers merchants to showcase…

  • Marketing ToolsBeaconstac: QR Code Marketing and Management

    Beaconstac: Helping Brands Build Successful Marketing Campaigns With QR Codes

    Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy.  Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact: 80% of consumers use their mobile devices while shopping…

  • CRM and Data PlatformsQR Code: How they work, best practices, and a funny video

    Everything You Wanted To Know About QR Codes

    By now, you’ve likely scanned and utilized a QR code. Quick Response codes are two-dimensional barcodes that store information in a square-shaped grid of black squares on a white background. They work by encoding data in a way that can be quickly and easily read by a digital device, typically a smartphone camera. 45 percent of responding shoppers had used…

  • Mobile and Tablet MarketingDesign, Develop, and Publish iOS App in Apple App Store

    How To Design, Develop, and Publish Your iOS App in 2023

    Companies invest in iOS app development for a variety of reasons, primarily driven by the significant advantages and opportunities that the iOS platform offers: Large and Affluent User Base: iOS has a vast and financially stable user base, including users who are more willing to spend on apps and in-app purchases. This demographic can be highly lucrative for businesses. Quality…

  • Event MarketingTech-enhanced event marketing strategies

    Tech-Enhanced Event Marketing: Strategies for Success

    Marketers can’t afford to fall behind on the latest experiential marketing trends — if anything, they should be setting them. In recent years, technological innovations like wearables and touch-screen devices have redefined how we plan, execute, and experience events. Additionally, tech tools like QR codes and near-field communication (NFC) technology have ushered in a new era of guest engagement and…

  • Social Media & Influencer MarketingSmall Business Social Media Branding

    Ultimate Guide to Social Media Branding for Small Businesses

    A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…

  • Ecommerce and RetailIn-store retail experience and smartphones (mobile)

    How Are Smartphones Impacting In-Store Retail Experience?

    Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in person and then use their smartphones to find better deals online. Retailers have had to adapt their pricing strategies to…

  • Artificial IntelligenceAI and AR Makeup and Hair Virtual Try-On

    How AI and AR Can Help Beauty Brands Attract and Retain Customers

    With the rapidly rising popularity of AI and AR, it’s no surprise to see beauty brands embracing the advancements to enhance customer experience, grow sales, and more. While it can raise the concern of whether these technologies are overhyped or actually have lasting substance, AI and AR have proven to be useful in a variety of different areas — and…

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