How Might Augmented Reality Affect Influencer Marketing?

Reading Time: 3 minutes COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study.  But how does this work for those items that have to be seen

7 Examples that Prove How Powerful AR Is in Marketing

Reading Time: 4 minutes Can you imagine a bus stop that entertains you while waiting? It would make your day more fun, wouldn’t it? It would distract you from the stress imposed by daily chores. It would make you smile. Why can’t brands think of such creative ways to promote their products? Oh wait; they already did! Pepsi brought such an experience to London commuters back in 2014! The bus shelter launched people in a fun world of aliens,

What is Augmented Reality? How Is AR Being Deployed for Brands?

Reading Time: 3 minutes From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained augmented reality and provided examples. Key to the potential with marketing is the advancement of smartphone

Kaon AR: A B2B Augmented Reality Platform

Reading Time: 2 minutes Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform™, Kaon AR™ is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers’ actual environment. On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore product features, unique differentiators, and marketing messages, while demonstrating product workflow and process in simulated,