What is Augmented Reality? How Is AR Being Deployed for Brands?

From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained augmented reality and provided examples. Key to the potential with marketing is the advancement of smartphone

Kaon AR: A B2B Augmented Reality Platform

Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform™, Kaon AR™ is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers’ actual environment. On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore product features, unique differentiators, and marketing messages, while demonstrating product workflow and process in simulated,

Augmented and Virtual Reality Will Be A Must in Commerce

When people ask me for predictions, I typically point them to someone else. I’m not much of a futurist, but I have a pretty good track record on seeing how technology advancements will impact buying behavior. One technology that I’ve been fairly quiet about has been augmented reality and virtual reality. It’s all cool, but I believe we’re still a few years away from practical use. If you’re a retail store, though, I’m going to

10 Trends to Watch in Digital Marketing for 2016

We’ve got a great marketing podcast coming up where we discuss the incredible changes that are occurring just within the content marketing realm of digital marketing. But digital marketing continues to go through incredible transformations as well. This infographic from Cube points out the latest that marketers should be observing in 2016. Here are 10 Trends in Digital Marketing Return on Investment – the infographic speaks to getting beyond vanity metrics like traffic and shares, but

How Will Marketers Utilize Augmented Reality?

To think that within the next decade, automobiles and mobile devices will be fully infused with augmented reality is fascinating. I utilize navigation to get everywhere in my car and can’t wait until the visuals move from the small screen on my mobile device or the navigation screen on my car… to an overlay on my windshield that keeps my focus on driving rather than glancing back and forth. Popping up addresses and other critical