How Will Marketers Utilize Augmented Reality?

To think that within the next decade, automobiles and mobile devices will be fully infused with augmented reality is fascinating. I utilize navigation to get everywhere in my car and can’t wait until the visuals move from the small screen on my mobile device or the navigation screen on my car… to an overlay on my windshield that keeps my focus on driving rather than glancing back and forth. Popping up addresses and other critical