Martech Zone articles tagged australia:

  • Advertising TechnologyGoogle Adwords: Types of PPC Bidding Strategies

    Google Ads: Maximize Your PPC ROI With These 12 Google AdWords Bidding Strategies

    When reaching your target audience and growing your business in a competitive digital landscape, Google AdWords is a powerful tool to achieve it. But there’s much more to Google AdWords than creating ads, engagement rate, and conversion ratio.  Google Ads provides a variety of bid methods customised to various types of campaigns. You want to ensure that you’re targeting the…

  • Search MarketingUpCity B2B Service Provider Directory

    UpCity: A Trusted B2B Service Provider Directory

    Building a strong online presence and establishing credibility is crucial for B2B service providers. One platform that stands out as a valuable resource for service providers is UpCity. With its mission to connect businesses with trusted service providers, UpCity offers a range of benefits that can help B2B service providers thrive in their respective industries. B2B service companies that should…

  • Sales EnablementsignNow E-Signature Document Automation and Repository Platform

    signNow: Sign Documents Online With Legally-Binding E-signatures

    We recently shared an article on sales technology and a key platform that should be included in your sales stack is an E-signature solution. In the United States, the ESIGN Act was passed into law in 2000 and provided that electronic signatures are legally binding as long as you can ensure that the signer’s identity is verified and that there…

  • Ecommerce and Retail2Checkout Global Payment Processing

    2Checkout: Scale Your Payment Processing Globally To Maximize Revenue

    If you’ve never had the opportunity to integrate a payment processing solution, you’re in for quite the learning experience. Payment processors have a range of features and offerings… from fees, how long your payments are held, to the user’s checkout experience, global support, fraud prevention, as well as the quality of tools for you to monitor revenue. 2Checkout is a…

  • Ecommerce and RetailBlack Friday

    What Countries Celebrate Black Friday?

    At times we live in a bit of a bubble here in the United States, but if you’re selling products and services online it’s imperative that you recognize that you’re a global company… not just a regional one. Next month is Black Friday, and it’s no longer just an American event. In the past, Black Friday was on the last…

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