Martech Zone articles tagged author:

  • Marketing BooksHow to write a book. Why to write a book.

    How and Why To Write a Book

    It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…

  • Search MarketingGoogle Authorship Discontinued, rel="author"

    Google Authorship Was Discontinued, But rel=”author” Doesn’t Hurt

    Google Authorship was a feature that allowed Google to identify the author of a piece of content and display their name and profile photo alongside the content in search engine result pages (SERPs). It also was included as a direct ranking factor for content. Authorship was designated by adding rel=”author” markup to the content, which linked it to the author’s…

  • Content MarketingBlogging

    Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them

    Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less…

  • Content Marketing
    gravatar logo 1024x1024

    Why and How to Set Up a Gravatar Account

    One absolute for increasing authority and improving search engine ranking is obtaining mentions on relevant sites about your site, brand, product, service or people. Public relations professionals pitch these conversations every single day. They recognize that getting their clients some attention online drives that brand recognition. With algorithm changes, it’s also a primary strategy to improve your keyword rankings on…

  • Content Marketingcontent marketing hiring

    Trends in Recruiting Content Marketers

    We’ve been blessed at our agency with great relationships with content marketing professionals – from editorial teams at enterprise companies, to offshore researchers and bloggers, to freelance thought leadership writers and everyone in between. It took a decade to put together the right resources and takes time to match the right writer to the right opportunity. We’ve thought about hiring…

  • Content Marketingape kawasaki

    APE: Author, Publisher, Entrepreneur

    In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different,…

  • Marketing BooksThe Art of Falling In Love

    The Art of Clients Falling in Love

    On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said there were three key elements to falling in love… commitment, intimacy, and passion. The conversation really stuck with me, so I made a voice memo about what I heard to write a post later. I…

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