Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them

Reading Time: 2 minutes Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less than ever. In fact, I often refer to my writing here as articles rather than

Why and How to Set Up a Gravatar Account

Reading Time: 2 minutes One absolute for increasing authority and improving search engine ranking is obtaining mentions on relevant sites about your site, brand, product, service or people. Public relations professionals pitch these conversations every single day. They recognize that getting their clients some attention online drives that brand recognition. With algorithm changes, it’s also a primary strategy to improve your keyword rankings on search engines. At times, we don’t have the opportunity to interview or write about products

Trends in Recruiting Content Marketers

Reading Time: < 1 minute We’ve been blessed at our agency with great relationships with content marketing professionals – from editorial teams at enterprise companies, to offshore researchers and bloggers, to freelance thought leadership writers and everyone in between. It took a decade to put together the right resources and takes time to match the right writer to the right opportunity. We’ve thought about hiring a writer several times – but our partners do such an incredible job we’d never

APE: Author, Publisher, Entrepreneur

Reading Time: 2 minutes In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different, though… it’s a detailed step-by-step instruction book on how to self-publish your ebook. Authors Guy

What is AuthorRank and Why It Matters

Reading Time: < 1 minute I’ve been pestering my clients and we’ve been integrating authorship code on all of our WordPress sites since seeing the incredible results of doing it on our own blog. Here’s a great infographic to help promote authorship even further… penning the term, AuthorRank. For the average writer, marketer or content producer, AuthorRank presents a great opportunity for personal branding, but also makes us individually responsible for the quality of work we produce. Evaluating the quality