Authority
Martech Zone articles tagged authority:
- Marketing Books Douglas KarrDec 29, 2023
How and Why To Write a Book
It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…
- Content Marketing Douglas KarrDec 10, 2023
What is Content Authority?
Content authority in the context of content marketing refers to the act of consistently creating and distributing valuable, relevant, and trustworthy information and stories. This is done to gain attention, engage, and influence a clearly defined audience to identify who would benefit from your products and services. The concept hinges on establishing oneself as a reliable and knowledgeable source in…
- Content Marketing Douglas KarrNov 13, 2023
Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company’s visibility on search engines. Regularly updated content indexed by search engines drives new visitors to the company’s website, which can be converted into leads. To Establish Authority: By publishing informative and expert content, a…
- Sales Enablement Douglas KarrSep 18, 2023
The Science of Persuasion: Six Principles That Influence Decision-Making
For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…
- Social Media & Influencer Marketing Douglas KarrSep 5, 2023
What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook
Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their buyers for using the platform they’re on. Let’s discuss why users generally utilize LinkedIn vs. Facebook: LinkedIn Professional Networking: LinkedIn…
- Email Marketing & Automation Vladislav PodolyakoJul 27, 2023
Timing Matters: Enhancing B2B Outreach Email Engagement for Optimal Results
In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem easy at first. But without testing and metric review, email delivery time may significantly impact performance. To determine their performance,…
- Content Marketing Douglas KarrJul 24, 2023
Validate Your Social Media Strategy Against this 8-Point Checklist
Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…
- Artificial Intelligence Andréa AlbrightJul 14, 2023
The AI Onslaught: Why Only Businesses with Authority Branding Will Survive
Building an exceptional business involves more than just delivering superior products or services. In this fast-paced, technology-driven world, it’s also about creating a strong, authoritative brand – a brand that not only resonates with your target audience but also distinguishes you from the competition. Integrating AI technology into your business is an increasingly popular strategic move, but before you delve…
- Sales and Marketing Training Douglas KarrJul 3, 2023
Trainual: Boost Your Sales and Marketing Performance with Comprehensive Onboarding, Playbooks, and SOPs
Most successful organizations will tell you that the success of their business came from optimizing processes, building efficiency, and executing consistently… which in turn enabled them to scale and grow. While platforms provide consistency and provide storage for institutional knowledge, employees are still critical to your sales and marketing success. The ability to ramp up new employees and then educate…
- Social Media & Influencer Marketing Douglas KarrMay 22, 2023
NiceJob: Collect Reviews and Referrals From Customers to Grow Your Business With Social Proof
Building trust and establishing a strong reputation among potential customers is a challenge faced by many businesses. Without a substantial number of reviews and recommendations, businesses may struggle to gain credibility and attract new customers. In today’s digital age, online reviews and word-of-mouth referrals play a critical role in shaping consumer purchasing decisions, making it vital for businesses to proactively…