Automation Tools
Martech Zone articles tagged automation tools:
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E-commerce and Retail
Bridget RassellMar 20, 2024
Choosing the Right Retail Marketing Technology Software Partner: Key Considerations
In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it has become clear that having the right marketing software in place can truly make or break the success of a…
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Analytics & Testing
Douglas KarrApr 22, 2016
The Goals of Automation Tools and Marketing Efforts
There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly in 2016, to about 1.5% of total services revenue. The increases will lag expected growth in services revenue, however, putting…