Automotive
Martech Zone articles tagged automotive:
- Mobile and Tablet Marketing
UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising
During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but…
- Marketing Infographics
How Advocates Drive More Instagram Activity than Influencers
By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform Instagram side note… you can follow me @dknewmedia!…
- Ecommerce and Retail
Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague to do a presentation on Google’s Zero Moment of Truth (ZMOT). While a ton of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a honeymoon…