Automotive

Martech Zone articles tagged automotive:

  • Mobile and Tablet MarketingUZE Ads: Digital Out-Of-Home (DOOH) Advertising

    UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising

    During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but…

  • Marketing InfographicsInstagram Influence

    How Advocates Drive More Instagram Activity than Influencers

    By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform Instagram side note… you can follow me @dknewmedia!…

  • Content MarketingOneLocal

    OneLocal: A Suite of Products for Local Marketing and SEO

    OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…

  • Ecommerce and RetailZero Moment of Truth: Steps to Readiness for Marketers

    Zero Moment of Truth: 8 Steps to Readiness

    Late last year, I stood in for a colleague to do a presentation on Google’s Zero Moment of Truth (ZMOT). While a ton of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a honeymoon…

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