Autotarget

Martech Zone articles tagged autotarget:

  • Email Marketing & Automation
    Depositphotos 86049558 m 2015

    Autotarget: A Behavioral Marketing Engine for Email

    Database marketing is all about indexing behaviors, demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based on their behavior. This would allow the marketer to segment their subscriber population based on who was the most active. By…

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