Autotarget: A Behavioral Marketing Engine for Email

Database marketing is all about indexing behaviors, demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based on their behavior. This would allow the marketer to segment their subscriber population based on who was the most active. By indexing on behavior, marketers could reduce messaging, or test different messaging, to those subscribers who