How Site Speed Impacts Mobile Ecommerce Conversion Rates

We integrated a rewards program and developed several personalized and sophisticated marketing automation flows for an e-commerce client that dramatically increased their revenue. As we continued to watch users flow from the emails through conversions, we identified several issues with their hosting and platform that were significantly impacting site speed – frustrating their potential customers and driving abandonment rates upwards – especially on mobile devices. Why Page Speed Matters It’s great to work on marketing

Mcommerce is Now Growing 200% Faster than Ecommerce

Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple of limitations – one was the ease of use and technology, the other was simply trusting the transaction. Mobile purchases are now becoming second nature, though, and the statistics from Coupofy prove it. In fact,

10 Email Tracking Metrics You Should be Monitoring

As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if