Martech Zone articles tagged awareness:

  • Sales and Marketing TrainingWhat is Change Management?

    What is Change Management?

    Technological advancements, shifting customer demands, and fluctuating economic conditions are the norm rather than the exception in business. The ability to adapt and evolve has become a critical determinant of success. Change management has emerged as a necessity in this context, serving as the linchpin enabling organizations to navigate these tumultuous waters with agility and resilience. As technologies evolve at…

  • Social Media & Influencer MarketingThe Complete List of Social Media Marketing Benefits

    The Complete List of Social Media Marketing Benefits for Any Business

    Gone are the days when companies solely dictated their brand’s voice, narrative, and marketing strategies. Today, the true power lies in the hands of consumers and business customers, whose voices on social media platforms have the remarkable capacity to make or break a brand. This shift has transformed social media into a critical arena where customer validation is not just…

  • Content MarketingI Stopped Podcasting, And It Was A Mistake

    What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!

    If you’ve been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new grandson, a new girlfriend (now fiancé), was remodeling my home, found a new hobby in landscaping, and I had merged…

  • Content MarketingSocial Media Marketing Strategy Checklist

    Validate Your Social Media Strategy Against this 8-Point Checklist

    Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…

  • Sales and Marketing TrainingWhat Is A Digital Marketing Strategy?

    What Is A Digital Marketing Strategy?

    A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…

  • Sales EnablementCreate Interactive Quizzes For Lead Generation - Interact

    Interact: Create Interactive Quizzes That Increase Engagement, Capture Critical Data, And Generate More Qualified Leads

    Interactive content, like quizzes, has become a popular lead-generation tool for many businesses. These interactive elements can offer a more engaging and personalized experience for users compared to static content. Interactive content generates 2x more conversions than passive content. DemandMetric Quizzes offer several benefits over static content when used for lead generation in marketing strategies, including: Higher engagement: Quizzes capture…

  • Advertising Technology
    How Does Advertising Work?

    How Does Advertising Work? What Makes People Buy?

    While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise…

  • Analytics & TestingPublic Relations

    Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value

    What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the…

  • Social Media & Influencer MarketingSocial Media Consultant

    Are You Really A Social Media Consultant?

    Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one…

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