8 Tools For Influencer Marketing Research Relevant To Your Niche

The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO, newsletters, social media, come up with creative campaigns, and so on. Fortunately, we have marketing

B2B: How to Create an Effective Social Media Lead Generation Funnel

Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms are difficult to turn into lead generating channels: Social media marketing is interruptive – No

5 Ways That Social Listening Builds The Brand Awareness You Really Want

Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition is not enough anymore.  You also have to keep an ear to the ground for what your customers really want (and don’t want), as well as keep abreast of the latest industry trends and competition.  Enter social listening. Unlike mere monitoring, which looks at mentions and engagement rates, social listening zeroes in on the sentiment

10 Brand Monitoring Tools That You Can Get Started With For Free

Marketing is such a vast area of knowledge that sometimes it can be overwhelming. It feels like you need to do a ridiculous amount of things at once: think through your marketing strategy, plan out content, keep an eye on SEO and social media marketing and so much more.  Luckily, there is always martech to help us. Marketing tools can take a load off our shoulders and automate the tedious or less exciting parts of

5 Ways To Use Social Listening To Improve Your Content Marketing Strategy

Content is king — every marketer knows that.  However, oftentimes, content marketers cannot just rely on their skills and talent — they need to incorporate other tactics in their content marketing strategy to make it more powerful. Social listening improves your strategy and helps you speak directly to consumers in their language. As a content marketer, you probably know that a good piece of content is defined by two features:  The content should speak to