B2b Buyer

Martech Zone articles tagged b2b buyer:

  • CRM and Data PlatformsWhat is B2B Buyer Intent Data?

    What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?

    It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage.  Today, we would like to take a look at a number of aspects of intent data and what it can do…

  • Email Marketing & AutomationB2B Martech: Applying Consumer Marketing Strategies in the Business-To-Business World

    B2B Martech: Applying Consumer Marketing Strategies In The Business World

    The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…

  • CRM and Data PlatformsBuyers Are Underwhelmed By B2B E-Commerce Personalization

    Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

    Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and…

  • Content MarketingB2B Content Marketing Trends 2021

    B2B Content Marketing Trends

    The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B…

  • Content Marketingb2b buyer

    Who Is Your B2B Buyer?

    We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for high-authority content skim past the content that’s not of interest. They don’t judge the company nor the publication, they simply…

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