A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey

It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. If you don’t… and your competitors do… you’re going to miss your opportunity to establish your business