B2b Content

Martech Zone articles tagged b2b content:

  • Content MarketingQuantity versus quality of content, a list of questions

    20 Questions For Your Content Marketing Strategy: Quality vs. Quantity

    How many blog posts should we write each week? Or… How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it’s tempting to believe that more content equates to more traffic and engagement, this isn’t necessarily true. The key lies in understanding the varying needs of new…

  • Advertising TechnologyB2B Content List For Business Buyer's Journey

    A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey

    It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. Years ago,…

  • Sales Enablement
    B2B Content Marketing Statistics for 2021

    B2B Content Marketing Statistics

    Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There’s not a client that we don’t incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially business-to-business (B2B) buyers, are researching problems, solutions, and providers of solutions. The library of content that you develop should be…

  • Content MarketingB2B Content Marketing Trends 2021

    B2B Content Marketing Trends

    The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B…

  • Content MarketingKeys to B2B Blogging

    5 Keys to B2B Blogging

    This week I’m working on a presentation for the Webtrends Engage conference. My topic is quite specific and the time slot is very brief (10 minutes), so it’s challenging me to do one heck of a presentation! I’ve been asked to speak to successful B2B Blogging. I’ve narrowed the keys to Business to Business (B2B) Blogging down to 5 distinct…

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