B2B Marketers Find Success With Content Marketing

Every year, the amount of money invested in content marketing strategies seems to be on the rise.  Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer acquisition and loyalty, website traffic, and sales through their content creations.  As marketers get more savvy with the strategies they use to distribute their content, which tactics, platforms, and trends are garnering the greatest benefits?  LinkedIn team up with MarketingProfs and the Content Marketing Institute to

B2B Lead Generation Manifesto

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead