Plezi One: A Free Tool To Generate Leads With Your B2B Website

After several months in the making, Plezi, a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into a lead generation site. Find out how it works below. Today, 69% of companies with a website are trying to develop their visibility through various channels such as advertising or social networks. However, 60% of them

How to Generate More B2B Leads with Content

The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content. The top failings that impact the number of downloads

MonsterConnect: Pay Your Sales Team to Close, Not Dial

Having worked at multiple SaaS companies with outbound sales teams, it became clearly evident that the growth of the company was largely dependent upon our ability for our sales representatives to close new business. It was absolutely no surprise, either, that there was an absolute correlation between a sales rep’s outbound call volume and their closed sales rate. If that gives you a mental image of some sales rep talking to a prospect every 30

You’re Missing 3 out of 5 Senses on Making an Impression

I was in attendance for a recent launch party of a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art, and the finished product. The magazine was solid and you could feel the quality of the paper, smell the fresh print, and almost taste the food so richly described in the magazine. It got me to begin

B2B Lead Generation Manifesto

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead