How B2B Marketers Should Step Up Their Content Marketing Strategies

As we continue to interview marketing leaders, research online trends, and see the results of our own efforts to assist our clients, there’s no doubt as to the power of content marketing for B2B acquisition efforts. Businesses are researching their next purchase online more than ever. The problem, though, is that companies are producing so much ineffective content. When successful B2B marketers were asked the reason why their content marketing worked, 85% scored higher quality, more efficient