B2b Persona

Martech Zone articles tagged b2b persona:

  • Content Marketingb2b buyer

    Who Is Your B2B Buyer?

    We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for high-authority content skim past the content that’s not of interest. They don’t judge the company nor the publication, they simply…

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