50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

Reading Time: 11 minutes We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits

How Long Does It Take To Rank In Google Search Results?

Reading Time: 3 minutes Whenever I describe ranking to my customers, I use the analogy of a boat race where Google is the ocean and all of your competitors are other boats. Some boats are bigger and better, some old and barely staying afloat. Meanwhile, the ocean is moving as well… with storms (algorithm changes), waves (search popularity crests and troughs), and of course the continued popularity of your own content. There are often times where I can identify

What are the Top SEO Ranking Factors in 2017?

Reading Time: 2 minutes We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up short pages with every keyword combination available, and cross-linked all the sites. The result was a mess of domains, brand confusion,

The 4 P’s of Modern Search Engine Optimization

Reading Time: 3 minutes The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down. While Google continues to build accuracy and quality results through artificial intelligence

The Backlink: Definition, Direction, and Dangers

Reading Time: 4 minutes To be honest, when I hear someone mention the word backlink as part of an overall strategy I tend to cringe. I’ll explain why through this post but want to begin with some history. At one time, search engines used to be large directories that were primarily constructed and ordered much like a directory. Google’s Pagerank Algorithm changed the landscape of search because they utilized links as a weight of importance. A common link looks