Moz Pro: Making The Most Out of SEO

Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a problem for marketers. With so many SaaS solutions out there, it’s difficult to pick and

What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?

Every day my inbox is inundated with spamming SEO companies who are begging to place links in my content. It’s an endless stream of requests and it really irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make a great addition to your article. Please let me know if you’re

50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits

Underrated Link Building Tactics that Work Surprisingly Well

Digital marketers rely on link building as a vital strategy in search engine optimization (SEO) to increase their page rankings on the search engine results pages (SERPs). With marketers working to earn backlinks and improve site traffic, generate leads, and achieve other objectives, they have learned to turn to a number of popular methods in their toolbox. What’s a Backlink? A backlink is a clickable link from one site to your own. Search engines like

Your Guest Blogger Checklist

SEO companies continue to try and manipulate search engine results… it simply won’t stop. Matt Cutts of Google wrote a great post, The decay and fall of guest blogging for SEO includes a video on his stand on guest blogging and Matt provides this as his bottom line: I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a