50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits

Underrated Link Building Tactics that Work Surprisingly Well

Digital marketers rely on link building as a vital strategy in search engine optimization (SEO) to increase their page rankings on the search engine results pages (SERPs). With marketers working to earn backlinks and improve site traffic, generate leads, and achieve other objectives, they have learned to turn to a number of popular methods in their toolbox. What’s a Backlink? A backlink is a clickable link from one site to your own. Search engines like

Why We Never Do Press Release Distribution Services Anymore

One of our clients surprised us today, they let us know that they signed up for a Press Release Distribution service recommended by one of their partners where they could distribute their press release to over 500 different sites. I immediately groaned… here’s why: Press Release Distribution services don’t rank the content you promote at all, so unless someone’s actively listening for specific press releases, they’re often never found in search results. Press Release Distribution

All the Details You Need to Rank with Local SEO Marketing

We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a ton of competition here. We deployed an amazing site, built a great content library, produced

5 Ways Your Event Calendar Can Enhance SEO

Search engine optimization (SEO) is an endless battle.  On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web. Some of the best ways to optimize your search ranking include increasing the number of individual pages and

7 SEO Key Strategies You Should be Deploying in 2016

A few years ago, I wrote that SEO was dead. The title was a bit over the top, but I stand by the content. Google was quickly catching up with an industry that was gaming search engines and resulting in the quality of search engines dropping significantly. They released a series of algorithms that not only made it difficult to manipulate search rankings, they even buried those they found doing blackhat SEO. That’s not to