What is Search Engine Optimization (SEO) In 2022?

One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on algorithms over search engine users. I’ll touch base on that later in the article. What

50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching your competitors’ backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits – SEO

What Is Backlinking? How to Produce Quality Backlinks Without Putting Your Domain At Risk

When I hear someone mention the word backlink as part of an overall digital marketing strategy, I tend to cringe. I’ll explain why through this post but want to begin with some history. At one time, search engines used to be large directories that were primarily constructed and ordered much like a directory. Google’s Pagerank Algorithm changed the landscape of search because it utilized links to the destination page as a weight of importance. A

A Guide To Easily Acquire Backlinks And Rank On Google Using AI

Backlinks happen when one site links to another website. It is also referred to as inbound links or incoming links that connect with the external site. If your business receives more backlinks to your website from authority sites, then there would be a more positive impact on your rankings. Backlinks are critical to a search optimization (SEO) strategy. The do-follow links drive search engine authority… sometimes known as link juice and help in boosting the ranking

When To Research, Audit, and Disavow Backlinks To Improve Search Rankings

I’ve been working for two clients in two regions that perform the identical home service. Client A is an established business with about 40 years of experience in their region. Client B is newer with about 20 years of experience. We completed implementing a fully new site after doing a discovery for each of the clients that found some troubling organic search strategies from their respective agencies: Reviews – The agencies published hundreds of individual