Backlinks
Articles Tagged backlinks:
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Analytics & Testing
Mastering Conversion Metrics for Business Blogging: A Comprehensive Guide
Understanding and tracking conversion metrics is essential for gauging the success of your content marketing efforts. Conversion metrics help you determine how effectively your blog posts drive desired actions, such as subscriptions, demo requests, event registrations, consultations, or product purchases. In this comprehensive article, we will explore direct and indirect attribution, the journey visitors take, and how to monitor these…
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Public Relations
Propel: Bringing Deep Learning AI to Public Relations Management
The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…
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Paid and Organic Search Marketing
Majestic SEO: Understanding Trust Flow and Its Impact on SEO
Many businesses struggle to determine whether their backlinks are helping or harming their SEO efforts. Simply counting backlinks or referring domains doesn’t provide a clear picture, as not all links are created equal. Some backlinks come from high-authority, reputable websites, while others may be from spammy or low-quality sources that can negatively impact search rankings. Businesses need a way to:…
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Content Marketing
How I Reached 1 Million Page Views (Without Spending More Money)
Martech Zone is a project of passion for me that’s been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn’t have a lot of competition. Now, we have thousands of sites across the web where both companies and publishers are working to assist…
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Paid and Organic Search Marketing
8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort
We’re helping two clients optimize their platforms for search engine optimization (SEO). Each platform serves a different location and industry, and the audits we’ve delivered to prioritize development are substantially different. There’s often pushback on the priorities from their client’s SEO consultant or internal marketing team that incorporates some third-party automated SEO audit. It’s frustrating, especially given that their sites…
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Paid and Organic Search Marketing
What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?
Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It’s an endless stream of requests, and it irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make…
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Paid and Organic Search Marketing
What Are The Top Organic Ranking Factors For Google in 2023?
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made primarily for search engine traffic. Unfortunately, many businesses aren’t aware of the continued updates and are hiring SEO professionals that…
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Public Relations
Prowly: An Easy and Affordable PR and Media Relations Platform (PRM) For Any Size Team
Suppose you’re a business with a public relations (PR) team, a freelance public relations professional, or a public relations firm. In that case, finding a comprehensive Public Relations Management (PRM) platform is an absolute must. What is a PRM Platform? A PRM platform enables a public relations professional to do all of the tasks associated with their job with the…
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Paid and Organic Search Marketing
50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking
We’re always on the lookout for great tools and with a $5 billion industry, search engine optimization (SEO) is one market that has a ton of tools to help you. Whether you’re researching your competitors’ backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools…
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Marketing & Sales Videos
How To Do A Backlink Audit And Disavow Toxic Backlinks
I’ve been working for two clients in two regions that perform identical home services. Client A is an established business with about 40 years of experience in its region. Client B is newer with about 20 years of experience. We completed implementing a fully new site after doing discovery for each of the clients that found some troubling organic search…