Bain

Martech Zone articles tagged bain:

  • E-commerce and Retail
    social media customer experience

    Social Media’s Marked Effect on Customer Experience

    When businesses first ventured into the world of social media, it was used as a platform to market their product and increase sales. In the last few years, however, social media has morphed into the favored medium of the online community — a place to interact with the brands they admire, and more importantly, seek help when they have issues.…

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