Typography Terminology: Apex to Swash and the Gadzook In Between

Typography is fascinating to me. The talent of designers to develop fonts that are both unique and even able to express an emotion is nothing short of incredible. But what makes up a letter? Diane Kelly Nuguid put together the first infographic to provide insight into different parts of a letter in typography. Click on it to see a full view. Typography Terminology Glossary Aperture – The opening or partially enclosed negative space created by

What is a Slogan? Slogans of Famous Brands and their Evolution

At DK New Media, our slogan is that We help companies meet their marketing potential. It fits a wide range of services that we offer – from product consulting, to content development, to online marketing optimization… everything we do is to identify gaps in strategies and help the companies fill those gaps. We haven’t gone so far as getting it trademarked, developing a viral video or adding a jingle… but I like the message it