The Huge Statistics of Sports on Social Media

If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt that this is largely due to the reactions and subsequent conversations amplifying the issue on social media. Open Facebook or Twitter on

The Offense and Defense of Demand Generation

With March Madness Sweet Sixteen games underway, Integrate thought this would be a perfect time to exploit their target personas’ collegiate sports enthusiasm. The new Integrate infographic is a timely, fun infographic uses thinly veiled, yet hopefully informational basketball metaphors to illustrate the benefits of automating third-party demand generation efforts. Key points of the infographic include: Bad Offense – Manual tasks and slow reaction times Great Offense – Automating to score more opportunities Bad Defense