Beacon

Martech Zone articles tagged beacon:

  • Mobile and Tablet MarketingWhat is Proximity Marketing?

    Proximity Marketing and Advertising: The Technology, Types, and Tactics

    As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone, and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the app to search and find items in the aisles. When I visit a Verizon store, my app alerts me with…

  • Analytics & Testing
    customer mobile intelligence

    Getting Personal in a Crowded World

    In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires the tools to learn about your customers, build relationships and know…

  • Marketing & Sales Videossmartfocus SF Message Cloud visual 1

    The Message Cloud Combines Contextualized Messaging to In-Store Mobile Experiences

    SmartFocus announced at the Mobile World Congress today that it will be offering the world’s first virtual beacons. The virtual beacons allow for proximity-based marketing without difficult hardware integration or maintenance. Companies can trigger micro-location messaging to enable a contextual experiences using just a floor plan. SmartFocus’s Message Cloud technology gives brand marketers a holistic view of their customers, enabling…

  • Ecommerce and Retailbeaconstream

    5 Ways Proximity-Based Marketing will Impact Consumer Purchasing

    iBeacon technology is the latest booming trend in mobile and proximity-based marketing. The technology connects businesses with nearby customers through Bluetooth low-energy transmitters (beacons), sending coupons, product demos, promotions, videos or information directly to their mobile device. iBeacon is the latest technology from Apple, and this year at the annual World Wide Developer’s conference, iBeacon technology was a main topic…

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