How Might Augmented Reality Affect Influencer Marketing?

COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study.  But how does this work for those items that have to be seen

Beauty Matching Engine: Personalized AI Recommendations That Drive Online Beauty Sales

No-one could have realized the apocalyptic effect COVID-19 would have in our daily lives and the economy and in particular retail with the closure of many leading high street stores. It’s made brands, retailers, and consumers all rethink the future of retailing.  Beauty Matches Engine Beauty Matches Engine™ (BME) is a solution for beauty specific retailers, e-tailers, supermarkets, hairdressers, and brands. BME is an innovative white-labeled AI-based personalization engine that predicts and personalizes the product

How Advocates Drive More Instagram Activity than Influencers

By 2019,  That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping Instagram side note… you can follow me @dknewmedia! Be prepared to see a ton of photos of my dog Gambino and my ongoing Bourbon fascination. And if you’re a bourbon promoter… I mean Martech company, looking for an influencer… well… Want to take advantage of this decade’s fastest growing

The Battle for the Inbox

On average, subscribers receive 416 commercial email messages per month… that’s a lot of emails for the average person. More people read emails that deal with their finances and travel than any other category… and it’s important to note that subscribers aren’t simply subscribing to your email – they’re also subscribing to your competitor. Ensuring your email is designed well and responsive to mobile devices are an absolute minimum. Having a compelling email that’s of