Marketing Challenges – And Solutions – for 2021

Reading Time: 4 minutes Last year was a bumpy ride for marketers, forcing businesses in nearly every sector to pivot or even replace entire strategies in the face of unfathomable circumstances. For many, the most notable change was the impact of social distancing and sheltering in place, which created a huge spike in online shopping activity, even in industries where ecommerce was not previously as pronounced. This shift resulted in a crowded digital landscape, with more organizations vying for consumer

Digital Behavioral Data: The Best-Kept Secret to Striking the Right Chord with Gen Z

Reading Time: 4 minutes The most successful marketing strategies are fueled by a deep understanding of the people they are designed to reach. And, considering age is one of the most common predictors of differences in attitudes and behaviors, looking through a generational lens has long been a useful way for marketers to establish empathy for their audiences. Today, forward-leaning corporate decision makers are focusing in on Gen Z, born after 1996, and rightfully so. This generation will shape

10 Tips to Align Your Email Marketing and Social Media

Reading Time: 2 minutes If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each channel, how can you ensure an increase in response rates on each channel you have available. Email? Social? Or

UserZoom: Cost-Effective Usability and Customer Research

Reading Time: < 1 minute UserZoom provides a cloud-based, all-in-one online user research software platform for companies to cost-effectively test usability, measure the voice of the customer and deliver great customer experiences. UserZoom provides research capabilities for the desktop, including remote usability testing, card sorting, tree testing, screenshot click testing, screenshot timeout testing, online surveys, VOC (Intercept Surveys), VOC (Feedback Tab) as well as mobile usability testing and mobile app VOIC (Intercept). The research results in usability data, survey responses,